Howaldt & Co. was formed in 2014 for investors who want to have rational and readily comprehensible investment principles applied in nurturing their asset portfolio.

> Invest where managers deploy their own money

> Benefit from long stretches of market experience

> Own good-value securities, around the world

> Welcome and take advantage of opportunities

> Avoid the dangers of leverage. Have some cash when others do not

> Diversify within reason and allocate meaningful proportions  

> Look to the horizon, find the wave, ride it. Avoid frequent trading

> Benefit from regular on-shore tax advantages of investing in funds

> Manage fixed costs to a minimum, incentivise performance

> Have the flexibility to get access to funds when needed